Naomi has extensive qualitative and quantitative research experience and has held a number of roles at NatCen. Before becoming a NatCen Research Associate, Naomi worked as Co-Head of the Social Attitudes research team and as Partnership Development Manager with a particular focus on enhancing strategic relationships with NatCen's clients and expanding the business into new markets.
Prior to this Naomi headed Natcen’s Children and Young people Research team. Naomi joined NatCen as a Research Director specializing in qualitative research in 2008.
She was previously Head of Qualitative Research at the Institute for Public Policy Research (IPPR) where she led qualitative studies on a wide range of policy areas. Before that, she worked for Which? magazine researching and writing in the area of consumer finance.