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Sophie Ainsby

Sophie Ainsby

Director of Field

Field Division

As Director of Field, Sophie Ainsby is responsible for NatCen’s field force of survey interviewers and nurses nationwide and for ensuring high response, high quality data collection. 

The field team deliver large-scale studies for government, academic and third sector clients ranging from the National Transport Survey, to biometric studies such as the Health Survey for England. 

Before joining NatCen, Sophie headed up Kantar’s field force for eight years during a field force merger with TNS, and spent a year at IPSOS MORI.

Download Sophie's vCard