Reasons for participating in the survey:

• “Interesting, and something new. I’ll try anything once.”
• “Here is my opportunity to do something positive…to improve things in the future for elderly”
• “It’s to help other people”
• “Somebody was interested in me and she cared”

Positive feedback about our interviewers:

• “The guy knew what he was talking about…his questions were very clear, not ambiguous”
• “Very charming”
• “Very nice and you weren’t put under any pressure”
• “They were so efficient”
• “They weren’t like salesmen coming round and selling you things, you know… And they were so homely, and they just talked to you.”

Views about who was doing the study and why:

• “It sounded all very above board and official and trustworthy”
• “No insurance company behind it”
• “It felt more academic than political”
• “Everything was explained very efficiently so you knew exactly what you were getting into.”

Views about taking part in a longterm project:

• “I wanted to prove them wrong too, we’re not getting older”
• “Somebody is keeping an eye on you.”