Moderating focus groups

NatCen Learning

Building on participants' prior experience, this two day course gives participants an overview of the role and function of using focus groups as a method of data collection in qualitative research. It aims to equip them with additional skills and techniques necessary for facilitating focus groups to a high standard in applied research settings.

Course outline
Course content covers:

the role and use of focus groups in social research
designing focus groups
focus group demonstration
moderating with a topic guide
the role of the moderator
engaging group participants in the discussion, keeping focused on the research questions
focus group practical sessions
sample design for focus groups
selection and recruitment of participants

Who is it aimed at?
This is an advanced level course. It assumes an understanding of the basic principles of qualitative research, along with some prior experience of the skills involved in qualitative interviewing on a one to one basis. These include listening, questioning and probing skills.

If you are new to qualitative research, we recommend that you attend our Depth interviewing skills course before attending this one.

You will find the course useful if:

you are already familiar with, and have experience of, the skills and techniques needed to conduct in-depth interviews
you are experienced in conducting focus groups but wish to refresh and review your skills
you commission or manage qualitative research in central or local government, health or other applied policy sectors

Learning outcomes
By the end of the course, participants will:

be able to appreciate the role and value of using focus groups
be able to assess when and why it is appropriate to use focus groups as a method of data collection
be able to demonstrate a clear appreciation of the role of the moderator in focus group situations
be able to adapt the key skills of listening, questioning and probing to the group context
be able to implement some of the skills and techniques necessary for facilitating a group dynamic
be able to understand the range of practical considerations which are needed when organising focus groups
have practical experience of observing, participating or facilitating focus groups

Cost and booking
The full price of this course is £650.

We offer discounts to students, academics and those working in the voluntary sector.

Moderating focus groups

NatCen Learning

Dates