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08 March 2018

#NSMNSS: Answering social science questions with social media data

Social Media Use

The SRA and #NSMNSS are teaming up to deliver a one-day conference on ‘Answering social science questions with social media data’.

When and where

9.40 - 17.00, Thursday 8 March 2018
The Wellcome Collection, London, NW1 2BE


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As social media research matures as a discipline, and methodological and ethical concerns are being addressed, focus is increasingly shifting on to the role that it can and should play in the social sciences.


The packed event will include two keynote presentations from Steven McDermott and Suzy Moat, and examples from eight expert speakers of how social media research can provide insight into research questions in novel ways. It is aimed at social researchers who want to find out more about what this new methodology can offer, and see how the promises of social media research can be actualised.


Our speakers come from a range of backgrounds, including government and academia, presenting examples on topics such as politics and health, with data from Twitter, Facebook, blog sites and other platforms. 


If you'd like to attend, please visit the SRA event page to register.


Full programme

Registration & coffee (09.15 – 09.40)


Welcome from Chair (09.40-09.45)


Session 1 (09.45-11.15)
  • Keynote 1 - Steven McDermott
  • Shouting at MPs: sentiment analysis of tweets sent as @messages – Amy Binns
Coffee break (11.15 – 11.30)


Session 2 (11.30 – 13.00)
  • Fact Perception and Public Expectations in a Digital World - Clare Llewellyn
  • Opinion Dailies versus Facebook Fan Pages. The Case of Poland's Surprising 2015 Presidential Elections - Helena Chmielewska-Szlajfer
  • Twitter publics, contentious politics and divided societies:  The Ardoyne parade dispute in Northern Ireland - Paul Reilly
Lunch (13.00 – 13.45)


Session 3 (13.45 – 15.15)
  • Keynote 2 – Suzy Moat
  • “Brexodus?”: A longitudinal approach to investigate European migration to the UK using the Facebook Advertising Platform - Francesco Rampazzo
Tea break (15.15 – 15.30)


Session 4 (15.30 – 17.00)
  • Socialisation or Social isolation? Virtual Ethnography and mental ill health – Kim Heyes
  • Revealing the Content of the Edu-Blogosphere. What do teachers talk about, and has this changed over time? – Sarah Hewitt
  • Sleep, stress and social media – Josh Smith
Closing remarks (17.00)

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