Kirsty O’Driscoll joins NatCen as Head of Communications
23 November 2017
The National Centre for Social Research (NatCen) has appointed former television producer Kirsty O’Driscoll to lead its communications team.
Kirsty joins NatCen after 15 years’ experience across the UK's major live broadcasts, including rolling news, breakfast, daytime and Channel Four's BAFTA award-winning coverage of the 2012 Paralympics. She was senior producer on the BBC's 2014 Scottish referendum TV programming and social media content. Kirsty previously led the UK-wide media team at the children’s charity Barnardo's.
Guy Goodwin, Chief Executive at the National Centre for Social Research, said “We are delighted to be welcoming Kirsty to NatCen. Kirsty’s fresh approach and considerable experience will bolster the way we communicate with the public to put our research at the heart of society’s most important debates.”
Kirsty O’Driscoll said "With the current appetite for data-driven debate in the media, I'm looking forward to working with the team to put NatCen's ground-breaking research at the top of the news agenda, with a new focus on broadcast and social video content complementing NatCen’s great track record in print. In these times of economic and political uncertainty, social research is more important than ever as a window into worlds that are often hard for journalists to reach. I will be working with my former newsroom colleagues to make these voices heard for maximum impact, whilst building on NatCen's reputation as the go-to organisation for comment and analysis."
A photo of Kirsty is available on request.
Please contact Sophie Brown: firstname.lastname@example.org, 0207 549 9550 / 07734 960 069
Notes to Editors
Kirsty joins NatCen on 27th November 2017.
The National Centre for Social Research (NatCen) is an independent, not for profit organisation. We believe that social research has the power to make life better. By really understanding the complexity of people’s lives and what they think about the issues that affect them, we give the public a powerful and influential role in shaping decisions and services that can make a difference to everyone.