
Post Graduate Diploma in Marketing, MA in Social Anthropology,
Fellow and a Former Chairman of the Market Research Society, a
member of the Association of Qualitative Researchers and of the
Chartered Institute of Marketing, a Fellow of the Institute of
Practitioners in Advertising and a Fellow of the Royal
Anthropological Institute.
Sally has worked in research and advertising for over 25 years and
has been involved in the strategic planning of many campaigns,
including award-winning work for the COI Drink Drive and Child Road
Safety campaigns. Before setting up her own consultancy business
Sally was at the advertising agency D'Arcy where she was Global
Planning Director. During this time she worked around the world for
clients such as P&G and the Mars Corporation on the development
of Brand Positionings, Brand Extensions and Brand Visions. She has
also conducted insight research into the aspirations of women, the
feelings of teenagers around the world and the relationships
between parents and children. The consultancy that Sally now runs
specialises in qualitative research projects and the facilitation
of workshop sessions with clients and consumers alike.
Sally is also a Trustee of Nottingham Trent University, an
Associate Editor of the Journal 'Young Consumers' and is on the
editorial advisory board of The International Journal of Market
Research.
To find out more about the role of NatCen's Trustees, click here.
Of interest:
Annual report & accounts 2010-2011
2010/11 has been a successful year for NatCen Social Research.
Job Opportunities
We recruit full & part time staff in social research, operations, human resources, communications, finance, facilties and IT. We also recruit freelance interviewers and freelance nurses on an ongoing basis.