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Privacy notice

What will happen to my data?

We will treat information you give in strictest confidence under the EU General Data Protection Regulation. The results collected are used for research purposes only.

With your permission, the discussion will be recorded. The recording and full written version of the interview will be stored securely and only the research team at NatCen will have access. The data will be deleted six years after the end of the project.

The person who will be responsible for making sure that the data is kept safe is NatCen’s data protection officer. Legally, NatCen is known as the data controller and the basis for processing the data is that this is a social research project that is important to the delivery of public services.  We will never pass on your personal data to anyone else without your agreement.

Participation in the research is not compulsory and you have the right to withdraw at any stage. We hope that you will choose to take part.

During the fieldwork period you have the right to request that your data is amended, if it is not accurate, or that your data is deleted.


We will write a report and we will make sure the report does not attribute findings to organisations unless you wish to be named. However, because your contact details have been provided by DCMS, it is possible that some views may be identifiable.  A researcher will check that you are comfortable with your contribution at the start and end of the interview.


If you believe we have not complied with your data protection rights you can contact NatCen’s data protection officer: or 0800 652 0201.

If you are concerned about the way your data is being used or processed you also have the right to contact the Information Commissioners Office:

Wycliffe House
Water Lane

Telephone - 0303 123 1113