Debbie Collins leads NatCen’s Questionnaire Development and Testing Hub and has over 20 years experience in survey research and methodology. She specialises in questionnaire design and the use of pretesting methods, such as cognitive interviewing, questionnaire appraisal, respondent debriefing and focus groups.
Debbie has worked on a range of studies including development of questions for the 2001 Census (whilst at ONS), the Family Resources Survey, the National Travel Survey and European Social Survey. She trains researchers in cognitive interviewing techniques within and outside NatCen and is currently writing, with other members of the Hub, a book for Sage on Cognitive Interviewing Practice. Debbie is a member of the International Questionnaire Evaluation Standards working group. She has also conducted research into factors influencing respondents' decisions to participate in surveys.