Simon Holroyd is the Director of Projects & Programmes at NatCen Social Research.
Before this he was Performance and Operations Manager, and in this role he improved the performance of all aspects of our in-office and field-based operations, as well as optimising the interface between the Research and Operations departments.
Simon joined in 2003 as a Research Director where he was responsible for the National Travel Survey and then co-manager of the Health Survey for England. More recently, he has changed the way interviewer fieldwork is managed through the introduction of key performance indicators and a clarified management structure.
Before joining NatCen Social Research, Simon spent three years in each of the Ministry of Defence, the Prison Service and the market research company ORC International. He also worked for two years in the specialist business psychology practice Gregory Harland.
Simon has considerable practical experience of the design and implementation of large-scale social surveys. His particular specialisms are designing fieldwork management structures and processes in order to optimise field performance, the use of IT to reduce the cost of in-office operational tasks, and the use of key performance indicators to direct management attention effectively. He has a detailed knowledge of the functioning of a wide range of surveys, in particular the factors which shape their success, so plays an active role in setting up NatCen’s more complex surveys.