Today the Guardian reports new data from the British Social Attitudes survey showing that three in ten people describe themselves as being very or a little racially prejudiced. As the co-director of this survey, I’d like to use this space to explain how we arrived at these numbers, and outline the sorts of issues we consider when interpreting attitudinal data.

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Tags: Alison Park, Britain, British Social Attitudes, ethnicity, race, racial prejudice, racism, attitudes, politics, quantitative data, religion, social and political attitudes, social surveys, survey