Posted on 15 January 2021 by Natasha Phillips, Researcher Conducting remote cognitive interviews: telephone or video conferencing? NatCen’s Methodology & Innovation Hub includes a team of experts who specialise in developing and testing survey questions to ensure measures elicit high quality data. Our day-to-day work often involves conducting interviews with members of the public to assess whether they understand survey questions as intended and can provide valid and reliable answers. Read the rest of this entry Tags: COVID-19, cognitive interviewing, fieldwork, methodology, telephone interviews, video interviews
Posted on 04 November 2016 by Matt Shapley, Intern The Butterfly Effect: How Ballot Paper Designs Could Decide Elections As seen in the 2000 US presidential election, ballot paper design can have an influence on voter behaviour. NatCen's Questionnaire Development and Testing Hub used eye-tracking to find out how voters interact with UK ballot papers. Read the rest of this entry Tags: QDT, Questionnaire Development and Testing Hub, cognitive interviewing, voting
Posted on 12 December 2014 by Debbie Collins, Senior Research Director, Director of NatCen Learning D’you know what I mean? We have all, at some point, misunderstood what someone was saying, perhaps because they used slang or been confused by colloquial or technical language. Such misunderstandings are common and in our day-to-day life we develop strategies to avoid or deal with them. Read the rest of this entry Tags: QDT, Questionnaire Development and Testing Hub, cognitive interviewing, gambling, interviewer's perspective, research