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Sophie Ainsby joins NatCen as Director of Field

18 September 2014

NatCen Social Research has appointed Sophie Ainsby as its new Director of Field. Sophie will be responsible for NatCen’s field force of over 1000 survey interviewers and nurses nationwide. and ensuring high response, high quality data collection.

The field team deliver large-scale studies for government, academic and third sector clients ranging from the National Transport Survey, to biometric studies such as the Health Survey for England.

Sophie will be drawing on a wealth of experience, having headed up Kantar’s field force for eight years during a field force merger with TNS, and spent a year at IPSOS MORI.

NatCen is also pleased to announce that Donna Cullen is joining as Director of Finance, leaving her previous role at the Royal Society for the encouragement of Arts, Manufactures and Commerce.

Penny Young, Chief Executive of NatCen Social Research, said:

“Interviewers are ambassadors on the doorstep for NatCen Social Research, our studies, and indeed social research more widely. We’re delighted to have attracted someone with the depth and breadth of experience in Sophie – everyone is looking forward to working with her and ensuring we maintain our high response rates.”


Leigh Marshall 020 7569 8506 / 07828 031850 or

Notes to Editors

A picture of Sophie is available on request.

At NatCen Social Research we believe that social research has the power to make life better. By really understanding the complexity of people's lives and what they think about the issues that affect them, we give the public a powerful and influential role in shaping services that can make a difference to everyone. And as an independent, not for profit organization we're able to focus our time and energy on meeting our clients' needs and delivering social research that works for society. Find out about the work we do by visiting