Why have I been chosen?
Why you’re so important to us
We’ve chosen your address at random to make sure we get a truly representative picture of everyone in Britain. Your address can’t be replaced by anyone else, as this would bias the results. Therefore your views are particularly important to us.
At each address, we will invite up to two adults (aged 19 years or older) and one child (aged 18 months to 18 years) or up to two children (aged 18 months to 18 years) to take part in the study.
We want to hear from everyone
It’s really important to us and our clients that our research represents the views of everyone living in the UK. Whether you’re old or young, rich or poor, living in Land’s End or John O’Groats, we value your opinion.
Whoever you are, whatever you think, your opinion is important to us. Taking part is an opportunity to tell influential people who make the decisions in government and charities what you really think.