You are on the Natcen site

Click here for Scotcen

natcen map

You are on the Natcen site

Click here for Scotcen

natcen map

Privacy notice

Tickbox We respect your wishes

Participation is voluntary and you do not have to answer any questions you don’t want to. Just let your interviewer know which question you don’t want to answer, and they will move on to the next question. 

Speech Bubble Question Mark We answer your questions

Your interviewer will be happy to answer any questions you have about the study which aren’t covered here. 

DocumentwithrosetteWe ensure your safety

All our interviewers carry photographic ID cards and have been checked by the Disclosure and Barring Service (formerly the Criminal Records Bureau). We welcome any feedback you have about your experience with our interviewers.

Envelope With Lock We guard your privacy

We will treat the information you give us in the strictest confidence under the EU General Data Protection Regulation and the Data Protection Act 1998. The results collected are used for research purposes only. You will never receive any junk mail as a result of speaking to us. We never pass on your details to other organisations for commercial purposes. 

Is the information I give confidential?


• The statistics produced will not identify you or anyone in your household. Your answers will be combined with those of all others who take part in the survey.

• Your name and address will only be known to the team processing the survey results at Ipsos MORI and NatCen Social Research and the Taking Part survey team in DCMS (for example using postcodes to group together the answers for everyone living in particular areas). We will not pass on your details to any other organisation without your agreement.

• De-identified survey information may be provided to other government departments, and approved partner organisations or researchers for statistical purposes only. As organisations change over time, it is not possible to give a complete list of all of DCMS’s future partner organisations, but these currently include Sport England, the Arts Council for England, and Historic England.

How will the information be used? 

The information that is collected will only be used for research and statistical purposes. The results from the survey will help DCMS and its partners to improve provision and access to sporting and cultural facilities. The results will also be used by local decision-makers and voluntary groups to improve local services.  Your data will only be held for as long as it is being used to produce statistics.

Who will access my information?

Your information will be collected by Ipsos Mori and the National Centre for Social Research on behalf of DCMS, who are the data controller. A de-identified version may be shared with organisations such as Sports England for statistical purposes only. All information will be processed in compliance with the Data Protection Act 1998 and General Data Protection Regulation for the performance of official authority and public interest.

What are my rights?

Completion of this survey is voluntary.  We will ask for details such as your visits to heritage sites. We will also ask you for sensitive information such as ethnicity and religion but you don't have to answer these questions.

For DCMS’s personal information charter and the contact details of DCMS’s data protection officer, visit their website. If you need further information please contact: or call 0800 158 295.

You can also find more information on the ICO website.

If you are not happy with the way we are processing your data, you have the right to lodge a complaint to the Information Commissioner's Office about our practices via their website, or you can call their helpline on 0303 123 1113.

Will I be contacted again?

We will never contact you for further research without your permission. A small proportion of interviews are, however, checked to ensure that the interviewer acted in a professional manner and that the information you gave was recorded accurately. You may receive a phone call or letter to confirm this.

Around 8,000 adults and 800 children will be interviewed for the 2019/20 survey. Further information about the survey is available here.